In a time when trust in the economy has come to an all time low, Triodos Bank, one of the world’s most sustainable banks, is issuing new shares.
The idea? The usual expressions of the stock exchange have been replaced by concepts that define the sustainable bank. And what other place would be more suitable than the world’s most important tickertape; the Nasdaq in New York. Is it an outdoor campaign? Is it a web movie? Is it a commercial? None of the above. It’s an integrated idea to communicate the bank’s ideas and ideals to a hard-to-reach target group.


Ordinarily, these iconic screens show stock prices as anonymous numbers, but they were unexpectedly replaced with something altogether different.

Triodos Bank went to the heart of the financial community to show that money is about much more than figures.